Meet Ishita, IMWIP Founder
Ishita, who holds a BFA in Fashion Design from Parsons School of Design in New York, has been creating clothes and textiles for international and homegrown brands for the last 5 years. She started therapy and journaling during the pandemic, which got her to express her self-reflective thoughts. She wanted to express her feelings and state of mind through purposeful merchandise and feel-good content, which gave birth to IMWIP. This brand is a conversation starter to encourage everyone who wants a life of progress over perfection. IMWIP was born in 2021 and is the result of Ishita's personality and expressive nature, and experience in the fashion design and clothing supply chain industry.